It's enabled them to distance themselves from the humdrum world of plasters that we're all familiar with.īut, why is this a challenger to watch? Well, not for Welly on its own, but for an interesting trend it represents. Instead of multi-packs, Welly offers "Bravery Badges", "Oops Equipment" and "Human Repair Kits". The brand is all about turning the conventions of the sterile personal care category on its head. In a similar vein, Welly, a new brand launched last year in the world of First Aid (exclusive to Target), is bringing some joy to the world of plasters.
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